Lisa Talia Moretti is a digital sociologist and tech ethicist who has been working at the intersection of technology, design and social theory for 15 years. Her work focuses on three areas: 1) social and cultural research that informs product and service design, 2) tech/AI ethics and 3) innovations in data governance. Lisa is the Co-Chair of the AI Council at BIMA, a board member of the Conversation Design Institute Foundation and an Adjunct Senior Industry FORWARD Fellow at The Royal Melbourne Institute of Technology. In 2020 she was named one of the top 100 people in Britain changing the digital and technology landscape. She's worked with clients big and small including Twitter, BlackRock, Microsoft, Virgin, Hyatt and the UK Green Building Council. Her TEDx talk, "Technology is not a product, it's a system" is available for viewing on TED.com and YouTube.