Presentations in this session:

• Presentation by Gulsen Guler, Researcher & Consultant, Independent / OwnYourData and Christoph Fabianek, Chairperson, OwnYourData: Digital Product Passports for Sustainable Futures 

Digital product passports (DPP) have gained attention through the EU’s Ecodesign for Sustainable Products Regulation (ESPR) (2024). They enable capturing contextual data throughout the product value chain, such as environmental impact, material composition, and production history. DPPs are seen as critical components for creating circular economies, especially in light of the European Green Deal to align industry with climate targets. As DPPs become mandatory in a few years for many products, their social, technical, environmental, and economic implications have to be considered from the start through interdisciplinary conversations and collaborations. MyData Global Conference is the perfect opportunity to have these discussions and explore how DPPs can contribute to more sustainable futures. In this presentation, we will introduce the Promoting Accelerated Circular Economy through Digital Product Passports (PACE DPP) project as an applied case study to explore the potential for DPPs with questions from three critical perspectives corresponding to conference themes:

1- People and Society: How can DPPs address information asymmetries between producers and consumers? How can they contribute to fair and equitable societies?

2- Literacy: What skills do different stakeholders need for DPPs to empower individuals and enable more informed decision-making? How might they change expectations and standards around privacy, security and transparency in data ecosystems?

3- Sustainability and Economy: How can DPPs contribute to broader efforts around creating circular economies and more sustainable futures? How can DPPs enable new cooperative business models?

• Presentation by Mariane ter Veen, Director, INNOPAY: Digital Sustainability: How INNOPAY’s Triple AI Framework Drives Responsible Innovation

Digital sustainability goes beyond “going green”, it’s about building trust, upholding ethics, and creating long-term value. In this session at MyData 2025, Mariane ter Veen shows how INNOPAY’s Triple AI framework empowers organizations to innovate with purpose and integrity, while unlocking growth oportunities.

In a time when digital innovation faces increasing scrutiny, organizations must navigate critical choices. How can they pursue efficiency and growth while safeguarding the trust of their customers, protecting privacy, and fostering resilient infrastructure and future-proof business models? How can they ensure their workforce remain motivated and aligned with values that matter?

The Triple AI framework, centered around nine needed capabilities, provides organizations with a practical approach to achieving digital sustainability.

In this session, Mariane will demonstrate how the framework enables organizations to:

• Align digital innovation with societal values, ensuring trust and inclusivity
• Take control over AI strategies to scale responsible innovation
• Make coherent decisions on digital innovations, data and AI
• Create long-term value by connecting environmental, social, and economic sustainability goals

Join us to explore how the Triple AI framework can turn data, AI, and innovation into strategic drivers for a sustainable digital future.