Workshop led by Pauline Zordan, Lawyer and data governance project manager, Ekitia

Mobility is a sector where data plays a central role in optimizing infrastructure, reducing carbon footprints, and improving inclusion. However, the use of this data raises major ethical questions: how can innovation, privacy protection, and fairness be reconciled?

This workshop will offer a hands-on immersion in the application of the Ekitia Ethics Rulebook through real-world use cases presented by mobility stakeholders (local authorities, transport operators, startups, etc.). Participants will be invited to:

• Explore concrete scenarios: sharing mobility data between public/private actors, using citizen data to optimize transportation, managing vehicle-related energy data, etc.
• Identify ethical issues: which principles of the Rulebook apply? Where are the tensions between innovation and the protection of rights?
• Co-develop solutions: how can ethical principles (e.g., transparency, value distribution) be operationalized in these use cases? What tools or mechanisms should be put in place?
• Share best practices: feedback from previous workshops and ideas for appropriate sectoral governance.

Use cases: 

• WAGOI is a consumer-first data space that gives vehicle owners full control over their car data and allows them to monetise it in compliance with the EU Data Act by trading tokens with relevant service providers and manufacturers. It enables users to access, manage, and monetise car data directly through a free mobile app and offers B2B clients (insurers, garages, leasing companies) compliant, user-consented access to verified data.
• Cachet is an Estonian insurtech startup offering fair, data-driven insurance for gig-economy drivers, couriers, and riders. By aggregating and analysing personal mobility data, they create a “Cachet Score” that adjusts premiums to reflect actual vehicle use and driving habits. This raises issues of consent, fairness, transparency, and the risk of bias are central to whether the system empowers or disadvantages workers.

Format:

• Introduction (10 min): Review of the principles of the Rulebook and presentation of use cases.
• Work in subgroups (30 min): Each group works on a use case and proposes ethical variations.
• Feedback and debate (20 min): Sharing of solutions and collective discussion on common challenges.

Objective: To equip mobility stakeholders with the tools to integrate ethics into the design of their data projects and to show how the Rulebook can serve as a flexible and operational framework.

Have a mobility use case to share? Get in touch to showcase it here by emailing team@themydatacompany.com