Power asymmetries and imbalances define people's lives and societies' wellbeing. MyData is for people's empowerment with data, and the fair and equitable use of power in our digital societies.

Artificial intelligence is a defining feature of today's world. Never has privacy been so important, nor has the potential been so great to benefit and create value from truly personal AI. MyData is for MyAI, too.

The future of democracies hinges on the information environment of citizens. MyData is for countering mis-/disinformation by improving digital literacy and inclusion for all.

Our climate is in crisis, and people want to act. MyData is for powerful green tech that not only mitigates current environmental harms but also actively boosts planetary biodiversity and vitality.

In our unstable times, data and technology are today's battlegrounds of geopolitics. MyData is for effective security and defence, as well as peace and trade globally.

Economies globally are increasingly dependent on data. MyData is for reclaiming the economic benefits for competitiveness from data from the handful of corporations that currently dominate the market.